UCL
Sharing highlights of life at UCL (University College London), London’s leading multidisciplinary university. Follow @uclnews and @uclevents.
135,143
Followers
936
Following
6,622
Tweets
27.0
Avg Engagement
609
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ucl's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-06-23
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:15.7
- Avg Retweets per Tweet:11.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,248 tweetsThe account has an average of 637 likes and 210 retweets per tweet, indicating moderate engagement. Verified accounts make up 0.6% of its followers.
15.7
Avg Likes/Tweet
11.3
Avg Retweets/Tweet
50,847
Total Likes
36,838
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
5
Median Retweets
26
75th Percentile
2,033
Top Tweet
0.2
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
45.7%
Original
17.2%
Replies
34.3%
Retweets
2.7%
Quotes
0.0%
Threads
1.7%
With Media
60.4%
With Links
44.4%
With #Tags
71.3%
With @Mentions
20.5%
With Emojis
197
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.38
Reply/Original Ratio
0.08
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.4%
Weekday Posts
2.6%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,115 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is likely students, faculty, and prospective applicants of UCL. It also attracts general followers interested in university news and social issues.
Average
Audience Quality
26.5%
Suspicion Index
30.5%
Low-Quality %
28
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.6%
Empty Bio
35.8%
<10 Tweets
13.3%
Mass Following (>2K)
0.0%
New (<90 days)
52.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.0%
No URL
25.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
51,185,657
Total Potential Reach
28
Median Follower Reach
179
75th Percentile Reach
7.1%
>1K followers
0.9%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
42.1%
Creators
21,067 accounts
22.1%
Consumers
11,053 accounts
35.8%
Dormant
17,880 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
584
Verified Followers
0.58% of total
12,214
Protected Accounts
12.09% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,507 | Wrestler | Wrestling, Motivation, Self-promotion |
| @CryptoWeb3_NFT | 4,367,666 | - | - |
| @smithsonian | 2,527,154 | Museum | History, Culture, Science |
| @zlj517 | 1,984,249 | Spokesman | Geopolitics, Diplomacy, Communication |
| @saatchi_gallery | 1,850,760 | Art Gallery | contemporary art, culture, London grads |
| @Omojuwa | 1,232,873 | Influencer | Tweets, my view, Author |
| @SadiqKhan | 1,153,380 | Politician | Politics, Environment, London |
| @GeorgePapa19 | 1,115,572 | Author | Politics, Author, Deep State |
| @metoffice | 940,056 | Meteorologist | Weather, Warnings, App |
| @rogerhamilton | 928,011 | Entrepreneur | education, entrepreneurship, futurism |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
67,478
Followers With Bio
33,518
Followers Without Bio
66.81%
% With Bio
33.19%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed6,839
Combined Engagement
3,166
Total Likes
3,673
Total Retweets
1,368
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
We are today issuing a public apology for UCL’s history and legacy of eugenics. UCL played a fundamental role in the development, propagation and legitimisation of eugenics. We deeply regret this and apologise. https://t.co/HqG6cm3OWW https://t.co/vonZEoOQD1
RT @HUBBLE_space: Using #Hubble data, @UCL astronomers detected water vapour in the atmosphere of K2-18b, making it the only #exoplanet kno…
RT @NHSuk: If you have a health condition and you're eligible for the Covid-19 vaccine, you'll be contacted to arrange an appointment
UCL has been ranked 8th best university in the world in the QS World University Rankings 2022! https://t.co/fNG9iTFFFm @TopUnis @worlduniranking #QSWUR https://t.co/jrZ2JMmmEP
Unfortunately we're not hosting a quarter final tomorrow but we're definitely in the Champions League for research and education😉 https://t.co/bF4GNrjfvv
Key Insights & Takeaways
The account frequently shares statements on historical issues like eugenics and social justice, showing a commitment to addressing institutional legacies. It highlights UCL's achievements, such as its ranking in global university rankings, to promote its reputation. The account engages with current events and social issues, aligning with broader societal conversations.
Strengths
- + Established follower base of 135,143
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ucl reveals an growing Twitter presence with 135,143 followers. The account demonstrates a content-creator strategy, averaging 27.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access