The University of Central Lancashire - UCLan
We are the University of Central Lancashire, an international, multi-campus university tracing our roots back to 1828 🌹 Account monitored: Mon-Fri, 9am-5pm
52,206
Followers
1,720
Following
24,907
Tweets
15.5
Avg Engagement
432
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UCLan's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-07-23
- Verification:No
- Location:📍 Preston, Burnley, Westlakes
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:9.8
- Avg Retweets per Tweet:5.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,244 tweetsOn average, UCLan's tweets receive 272 likes and 50 retweets, indicating moderate engagement. The account's engagement is likely influenced by its mix of academic and entertainment-related content.
9.8
Avg Likes/Tweet
5.6
Avg Retweets/Tweet
31,906
Total Likes
18,242
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
2
Median Retweets
16
75th Percentile
3,247
Top Tweet
0.3
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
56.2%
Original
30.9%
Replies
6.0%
Retweets
6.8%
Quotes
0.0%
Threads
1.5%
With Media
70.6%
With Links
32.6%
With #Tags
65.9%
With @Mentions
58.0%
With Emojis
195
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.55
Reply/Original Ratio
1.13
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.1%
Weekday Posts
8.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 195 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes students, alumni, faculty, and the general public interested in UCLan's activities. The content also appeals to fans of popular culture and sports due to its integration of events like Strictly Come Dancing and rugby league.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
58
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
74.5%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
9,825,909
Total Potential Reach
58
Median Follower Reach
301
75th Percentile Reach
10.1%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
988
Protected Accounts
9.88% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ferialhaffajee | 521,150 | Journalist | Yogi |
| @DailyNewsZim | 476,526 | - | - |
| @geoff_deweaver | 359,429 | Marketing Expert | Digital Marketing, Strategy, Leadership |
| @LaticsOfficial | 329,403 | Football Club | Football, Soccer, FA Cup |
| @mcspocky | 291,282 | - | - |
| @TeachingEnglish | 278,807 | Teaching | education, language learning, professional development |
| @HistoricEngland | 248,560 | Preservation | History, Heritage, Conservation |
| @JeanetteJoy | 217,816 | Design Psychology Mentor | ClimateReality, DesignPsychology, TinyHome |
| @UK_Music | 126,852 | Music industry | Music industry, UK, Collective interests |
| @SimonCocking | 113,000 | Senior Editor | Blockchain, FinTech, Sustainability |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,091
Followers With Bio
2,909
Followers Without Bio
70.91%
% With Bio
29.09%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed6,930
Combined Engagement
0
Total Likes
6,930
Total Retweets
1,386
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @NHSCOVID19app: The new #NHSCOVID19app, now available in England and Wales, is the fastest way of knowing when you’re at risk from coronavirus. Download now from: ➡️Google Play Store: https://t.co/VHeUifthBs ➡️Apple App Store: https://t.co/bs8z1pCUhZ Find out more: https:
RT @PoppyLegion: At the going down of the sun, and in the morning, we will remember them. https://t.co/HxTqqHrdo3
RT @bbcstrictly: From total beginner to #Strictly Semi Finalist. RT if you're as proud of @ranvir01 and @pernicegiovann1 as we are! 🙌 https://t.co/myBuT9kZmh
RT @ucas_online: Following recent announcements, UCAS has made the decision to extend the equal consideration deadline for all applicants. The new deadline is now Friday 29 January at 18:00 (UK time) https://t.co/ciPS1ynDIs
RT @RefugeCharity: On Sunday at 3pm the government will be testing the new #EmergencyAlerts. If you’re a survivor of #DomesticAbuse with a secret or secondary phone, this test and any future alerts could reveal your phone - even if it’s on silent. A guide to disable them https://
Key Insights & Takeaways
The account frequently shares celebratory messages about graduates and notable alumni, which helps build a sense of community and pride. It leverages popular culture and events like Strictly Come Dancing to increase visibility and relatability. Collaborations with high-profile individuals and organizations enhance the account's credibility and reach.
Strengths
- + Established follower base of 52,206
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UCLan reveals an growing Twitter presence with 52,206 followers. The account demonstrates a content-creator strategy, averaging 15.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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