新潟県観光協会【公式】🌾

新潟県観光協会【公式】🌾

@umasaniigata

新潟県観光協会の公式アカウントです。(ノ゚ρ゚)ノ ォォォ・・ォ・と思えるような新潟県の情報を提供できるといいなーと思ってます。 #新潟Twitter会

新潟県 https://niigata-kankou.or.jp/ Joined 2011-03-09 Date of Analysis: Dec 16, 2025

86,182

Followers

2,243

Following

13,340

Tweets

529.4

Avg Engagement

474

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @umasaniigata's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2011-03-09
  • Verification:No
  • Location:新潟県

Data Summary

  • Tweets Analyzed:3,241
  • Avg Likes per Tweet:49.6
  • Avg Retweets per Tweet:479.9
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,241 tweets

The account maintains a high average number of likes and retweets, reflecting strong audience interaction. Promotional tweets often include calls to action, such as following and retweeting for entries into giveaways, which boost engagement.

49.6

Avg Likes/Tweet

479.9

Avg Retweets/Tweet

160,628

Total Likes

1,555,243

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

21

Median Retweets

159

75th Percentile

147,435

Top Tweet

6.14

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

20.8%

Original

23.4%

Replies

54.5%

Retweets

1.3%

Quotes

0.0%

Threads

1.7%

With Media

77.4%

With Links

44.6%

With #Tags

76.2%

With @Mentions

59.2%

With Emojis

124

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.13

Reply/Original Ratio

0.02

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

83.8%

Weekday Posts

16.2%

Weekend Posts

Top Hashtags

#新潟 (685) #長岡 (63) #新潟県 (50) #上越 (45) #佐渡 (37) #懸賞 (31) #十日町 (30) #プレゼント (29) #tokyocameraclub (28) #桜 (26)

Most Mentioned

@jaf_plus_tokyo (74) @fuehrsn (59) @to_kanko (52) @teny4ch (37) @marumikawara (35) @azu351_photo (33) @honiigata (27) @gata_tetsu_0401 (26) @umasaniigata (25) @echigo_park (24)

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Content Strategy Analysis

Based on 3,241 tweets

Content Type Distribution

Content Breakdown

Original Tweets 674 (21%)
Replies 760 (23%)
Retweets 1,766 (54%)
Quote Tweets 41 (1%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 1,766 retweets (54% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,241 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience consists of tourists and locals interested in Niigata's culture, food, and attractions. The audience is likely engaged with promotional content and interactive campaigns, showing interest in local products and events.

Average

Audience Quality

25.9%

Suspicion Index

16.9%

Low-Quality %

71

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

29.6%

Empty Bio

5.6%

<10 Tweets

39.5%

Mass Following (>2K)

0.0%

New (<90 days)

58.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.0%

No URL

4.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

5,966,186

Total Potential Reach

71

Median Follower Reach

308

75th Percentile Reach

12.2%

>1K followers

0.7%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

88.9%

Creators

8,891 accounts

5.5%

Consumers

548 accounts

5.6%

Dormant

561 accounts

38

Verified Followers

0.38% of total

0.1%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

日本 (294) Japan (91) 日本 東京 (49) 新潟 (46) 東京 (37) 神奈川県 (26) Tokyo-to, Japan (24) 東京都 (24) 新潟県 (23) 日本 新潟 (22)

38

Verified Followers

0.38% of total

499

Protected Accounts

4.99% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@AliceProject_mb 359,206 Idol Music, Idol, Performance
@kamechan7407 93,561 Mascot Drums, Mascot, Cats
@Eze7e 79,419 Influencer food, beauty, gaming
@perorich_toyama 39,170 Detective 富山, 探偵, キャンペーン
@aymigroup 39,165 - -
@hagiyakchan 34,660 - -
@investor0321 34,329 - -
@panna_lovely 32,291 - -
@6Twe9s1Z9CuUxSY 27,908 - -
@ToriJagen 26,538 - -

Top Keywords in Follower Bios

rt (189) twitter (173) dm (81) love (55) rtrt (48) instagram (48) youtube (46) ol (40) w (34) mama (31)

Top Hashtags in Follower Bios

#ホ (99) #ラリファミリー (68) #懸賞 (36) #懸賞好きさんと繋か (36) #懸賞仲間募集中 (35) #かふ便 (30) #は (25) #ほ (24) #フ (24) #セ (22)

7,045

Followers With Bio

2,955

Followers Without Bio

70.45%

% With Bio

29.55%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,241 analyzed

298,149

Combined Engagement

0

Total Likes

298,149

Total Retweets

59,630

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Tourism Local Promotion Event Campaigns
新潟県観光協会【公式】🌾
@umasaniigata

RT @seihyo_jp: アイス屋さんがCMに本気を出した結果 https://t.co/QsavXX2Eau

2022-11-17
Retweets: 147,435 Likes: 0 Engagement: 147,435
新潟県観光協会【公式】🌾
@umasaniigata

RT @corgi1234567: 新潟雪やばい #コーギー https://t.co/o5ptFcowk1

2022-02-08
Retweets: 62,046 Likes: 0 Engagement: 62,046
新潟県観光協会【公式】🌾
@umasaniigata

RT @AyumuB: Olympic 2022🥇🇯🇵 小さい頃の夢が1つ叶いました。 年齢と共に幼い頃の夢を追い続ける事の大変さを痛感しながら、自分の限界に挑戦し、その先の自分を信じて、諦めずやってきて良かったです。 心からありがとう。 https://t.co/hSwjHQn6Ap

2022-02-14
Retweets: 30,616 Likes: 0 Engagement: 30,616
新潟県観光協会【公式】🌾
@umasaniigata

RT @HowToNiigata: \新潟❤️ハッピーUIターン/ #新潟のつかいかた キャンペーン 第1弾・第1期 ㅤㅤハッピーターン1年分 ㅤㅤㅤ🎁プレゼント!! 1️⃣以下のページから応募規約を確認 2️⃣@HowToNiigataをフォロー 3️⃣このツイートをRTで完了 第1期締切🕛1/31 23:59まで #ハッピーUIターン

2022-01-19
Retweets: 29,286 Likes: 0 Engagement: 29,286
新潟県観光協会【公式】🌾
@umasaniigata

RT @kinpuruofficial: 次回の #キンプる は… ✨✨✨✨✨✨✨✨✨  ゴールデン2時間SP👑 ✨✨✨✨✨✨✨✨✨ サウナに花火に㊙️対決も⁉️ King &amp; Princeの夢を叶える5人旅🎇 5月20日(土)よる7時56分! #キンプるファイナる #KingandPrince https://t.co/avRy54lFgE

2023-05-16
Retweets: 28,766 Likes: 0 Engagement: 28,766

Key Insights & Takeaways

The account uses seasonal and event-based campaigns to drive engagement and promote local products. Promotional content often includes limited-time offers and giveaways, encouraging immediate action from followers. Interactive elements like calls to follow and retweet help increase visibility and audience participation.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 86,182
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @umasaniigata reveals an well-established Twitter presence with 86,182 followers. The account demonstrates a conversation-first approach, averaging 529.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025