UNICEF USA
We do whatever it takes to ensure that every child is healthy, educated, protected and respected.
501,862
Followers
7,044
Following
39,041
Tweets
60.7
Avg Engagement
3,166
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UNICEFUSA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2007-07-10
- Verification:Yes
- Location:New York, NY
Data Summary
- Tweets Analyzed:3,231
- Avg Likes per Tweet:21.7
- Avg Retweets per Tweet:39.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,231 tweetsThe account has a moderate engagement rate with an average of 2,071 likes and 433 retweets per tweet. Engagement is likely driven by calls to action and updates on critical global events.
21.7
Avg Likes/Tweet
39.0
Avg Retweets/Tweet
70,119
Total Likes
125,977
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
9
Median Likes
4
Median Retweets
30
75th Percentile
47,724
Top Tweet
0.12
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
71.0%
Original
7.7%
Replies
18.8%
Retweets
2.5%
Quotes
0.0%
Threads
0.9%
With Media
79.5%
With Links
60.9%
With #Tags
47.7%
With @Mentions
6.7%
With Emojis
227
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.11
Reply/Original Ratio
0.13
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
77.8%
Weekday Posts
22.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,231 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 608 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,231 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes individuals and organizations interested in child welfare, humanitarian aid, and global issues. Followers are likely to be activists, donors, and those concerned about children's rights.
Average
Audience Quality
30.7%
Suspicion Index
32.3%
Low-Quality %
9
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
31.4%
Empty Bio
48.1%
<10 Tweets
9.0%
Mass Following (>2K)
0.0%
New (<90 days)
66.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.9%
No URL
33.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
174,456,248
Total Potential Reach
9
Median Follower Reach
54
75th Percentile Reach
3.4%
>1K followers
0.5%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
27.6%
Creators
13,788 accounts
24.3%
Consumers
12,158 accounts
48.1%
Dormant
24,054 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
541
Verified Followers
0.54% of total
6,684
Protected Accounts
6.62% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BillGates | 62,468,435 | Philanthropist | Philanthropy, Learning, Technology |
| @jimmyfallon | 50,806,182 | Comedian | Comedy, TV, Music |
| @JohnCena | 14,105,090 | Wrestler | Wrestling, Motivation, Self-promotion |
| @MarcAnthony | 11,274,107 | Singer | Inspire, Change, Create |
| @FallonTonight | 4,507,613 | - | - |
| @ariannahuff | 2,742,774 | Entrepreneur | Mother, Sister, Founder |
| @melindagates | 2,532,907 | Philanthropist | Philanthropy, Women's Rights, Business |
| @AdrianaLima | 2,479,881 | Model | Fashion, Beauty, Modeling |
| @NatbyNature | 2,468,158 | Wrestler | WWE, wrestling, Nattie |
| @JLin7 | 2,347,744 | Athlete | Basketball, Faith, Inspiration |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
71,613
Followers With Bio
29,385
Followers Without Bio
70.91%
% With Bio
29.09%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,231 analyzed86,519
Combined Engagement
12,130
Total Likes
74,389
Total Retweets
17,304
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
40%
With Links
Topical Analysis:
RT @UNICEF: "Every choice we make is the beginning of change." @bts_twt Take the first step to create the world you want to see. #UNGA #Pe…
RT @UNICEF: Are YOU vaccinated against COVID-19? @BTS_twt is! COVID-19 vaccines are safe and work to protect your immune system against th…
Right now, UNICEF is on the ground responding to the needs of thousands of families and children impacted by the devastating earthquakes in #Syria and #Turkey. Here's how you can help support the emergency response: https://t.co/pXb1PnkG02 #TurkeySyriaEarthquake https://t.co/tL9
Thanks to @Xbox for highlighting UNICEF’s lifesaving emergency response efforts in Ukraine to their community of gamers. Through April 30th, your donated Microsoft Rewards points can go further — every point donated to UNICEF will be matched, doubling your impact! https://t.co/Rq
RT @UNICEF_Thailand: UNICEF is saddened and shocked by the tragic shooting incident at an early childhood development centre in Thailand’s…
Key Insights & Takeaways
The account frequently highlights emergency response efforts in crisis situations, such as earthquakes and conflicts. It collaborates with partners like @Xbox to amplify its message and encourage donations. It also focuses on long-term issues like mental health support for children, urging policy changes and public advocacy.
Strengths
- + Established follower base of 501,862
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UNICEFUSA reveals an growing Twitter presence with 501,862 followers. The account demonstrates a content-creator strategy, averaging 60.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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