University of York
We're a leading UK university and part of the @RussellGroup. Follow us for our latest news, views and #HumansOfYork. We're available Mon-Fri 9am-5pm.
87,034
Followers
704
Following
24,605
Tweets
12.2
Avg Engagement
903
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UniOfYork's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-03-27
- Verification:No
- Location:York, UK
Data Summary
- Tweets Analyzed:3,220
- Avg Likes per Tweet:8.6
- Avg Retweets per Tweet:3.7
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,220 tweetsThe account averages 451 likes and 104 retweets per tweet, indicating moderate engagement. Verified accounts make up 0.7% of its followers, suggesting a mix of public and private engagement.
8.6
Avg Likes/Tweet
3.7
Avg Retweets/Tweet
27,562
Total Likes
11,809
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
2
Median Retweets
12
75th Percentile
1,518
Top Tweet
0.14
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
56.8%
Original
15.8%
Replies
23.2%
Retweets
4.2%
Quotes
0.0%
Threads
1.6%
With Media
89.8%
With Links
33.8%
With #Tags
55.4%
With @Mentions
18.2%
With Emojis
242
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.28
Reply/Original Ratio
0.18
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
95.2%
Weekday Posts
4.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,220 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 746 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,220 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience is likely students, alumni, and prospective applicants interested in university life and news. It also attracts general followers interested in campus events and culture.
Average
Audience Quality
24.4%
Suspicion Index
26.9%
Low-Quality %
42
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
31.3%
Empty Bio
31.8%
<10 Tweets
15.4%
Mass Following (>2K)
0.0%
New (<90 days)
46.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
78.3%
No URL
22.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,319,540
Total Potential Reach
42
Median Follower Reach
227
75th Percentile Reach
8.5%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
46.2%
Creators
4,619 accounts
22.0%
Consumers
2,200 accounts
31.8%
Dormant
3,179 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
69
Verified Followers
0.69% of total
1,054
Protected Accounts
10.54% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,846 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ETemelkuran | 2,710,880 | Author | Politics, Literature, Activism |
| @gregjames | 1,578,142 | Radio Host | Radio, author, cricket |
| @zammit_marc | 386,333 | Filmmaker | Film, Acting, Producing |
| @ruskin147 | 324,559 | Journalist | Technology, Author, BBC |
| @tom_watson | 293,555 | Author | Books, Podcasting, Music |
| @DCMS | 287,690 | Government | Digital, Culture, Media |
| @ReeceShearsmith | 239,340 | - | - |
| @MuseumWeek | 230,424 | Cultural Event | art, culture, heritage |
| @TitoMagoti | 229,255 | Human Rights Activist | Human Rights, Criminal Justice, Democracy |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,866
Followers With Bio
3,134
Followers Without Bio
68.66%
% With Bio
31.34%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,220 analyzed3,921
Combined Engagement
3,357
Total Likes
564
Total Retweets
784
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
20%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
When Long boi becomes an international celebrity and gets a feature on @latelateshow https://t.co/y6mwLmUse1 https://t.co/GCSgRc5ddM
She's everything. He's just Ken. #RosesAreWhite https://t.co/gMT0dakTbq
Is this the most York thing that's ever happened on campus? 👀🪿 https://t.co/m6VmhZHvhr
The University of York would like to express our deep sadness at the death of Her Majesty The Queen, pictured here on campus in 1965. We give thanks for her 70 years of service to the nation. Photo Credit: The Press https://t.co/QmY1MuiT8h
It is with sadness that we learn of the death of actor Helen McCrory and our thoughts are with her family at this sad time. Helen was an honorary graduate at York in 2016 - hear her inspirational words from that ceremony here: https://t.co/aB326rjOPw https://t.co/GCXuiwcxz4
Key Insights & Takeaways
The account uses humor and pop culture references to connect with its audience, such as referencing 'Long boi' and 'The Late Late Show'. It leverages trending topics and campus-specific events to increase relevance and engagement. The use of hashtags like #HumansOfYork helps in building a community and increasing visibility.
Strengths
- + Established follower base of 87,034
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UniOfYork reveals an growing Twitter presence with 87,034 followers. The account demonstrates a content-creator strategy, averaging 12.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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