Unite the union: join a union
The UK and Ireland's largest trade union. Join at: https://www.unitetheunion.org/join Our Twitter team cannot give rights advice or respond to DMs.
103,018
Followers
1,162
Following
71,302
Tweets
75.7
Avg Engagement
998
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @unitetheunion's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-11
- Verification:No
- Location:UK and Ireland
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:21.4
- Avg Retweets per Tweet:54.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,249 tweetsThe account receives a high number of likes and retweets, indicating strong public interest in its messages. Engagement is likely driven by its focus on current labor disputes and political activism.
21.4
Avg Likes/Tweet
54.3
Avg Retweets/Tweet
69,520
Total Likes
176,303
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
20
Median Retweets
66
75th Percentile
4,902
Top Tweet
0.73
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
44.7%
Original
6.1%
Replies
47.4%
Retweets
1.8%
Quotes
0.0%
Threads
0.2%
With Media
92.3%
With Links
50.7%
With #Tags
88.6%
With @Mentions
18.2%
With Emojis
254
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.14
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
86.4%
Weekday Posts
13.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,541 retweets (47% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of union members, workers, and supporters of labor rights. The account also attracts individuals interested in political and social justice issues.
Good
Audience Quality
18.5%
Suspicion Index
23.9%
Low-Quality %
88
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.6%
Empty Bio
16.9%
<10 Tweets
14.6%
Mass Following (>2K)
0.0%
New (<90 days)
32.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.6%
No URL
11.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24,402,939
Total Potential Reach
88
Median Follower Reach
345
75th Percentile Reach
10.6%
>1K followers
0.9%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
65.0%
Creators
6,500 accounts
18.1%
Consumers
1,815 accounts
16.9%
Dormant
1,685 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
63
Verified Followers
0.63% of total
1,056
Protected Accounts
10.56% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,182 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ShehuSani | 3,100,099 | Politician | Human Rights, Author, PanAfricanist |
| @MarinaPurkiss | 439,234 | Political Commentator | Anti-Brexit, Anti-Boris, Political Commentary |
| @conquerer1 | 236,274 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @SimonCalder | 193,903 | Travel Journalist | Travel, News, Advice |
| @HameerHussain | 144,241 | - | - |
| @CUT_Brasil | 131,216 | Union Leader | Labor rights, Workers' union, Social justice |
| @RoiLopezRivas | 119,507 | Geologist | Gobierno, URSS, Chavista |
| @BreesAnna | 97,100 | Journalist | journalism, mobile filming, teaching |
| @David__Osland | 93,338 | Writer | Politics, Socialism, Commentary |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,339
Followers With Bio
3,661
Followers Without Bio
63.39%
% With Bio
36.61%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed18,204
Combined Engagement
8,635
Total Likes
9,569
Total Retweets
3,641
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
40%
With Links
Topical Analysis:
“The @LabourParty sacking of @SamTarry for supporting working people on strike, against cuts to their jobs and pay, is another insult to the trade union movement. Quite frankly it would be laughable if it were not so serious.” @UniteSharon 1/3
RT @RidgeOnSunday: 'Are you saying the ministers are effectively lying?' - @SophyRidgeSky "Yes, I am saying that", says Unite general secretary @UniteSharon and adds 'Im working with a government that doesn't want resolution' #Ridge https://t.co/ZoMhCmTrtv 📺 Sky 501 and YouTu
RT @UniteSharon: The @UKLabour sacking of @SamTarry for supporting working people on strike, against cuts to their jobs and pay, is another insult to the trade union movement. Quite frankly it would be laughable if it were not so serious. 1/3 #SamTarry
WATCH THIS. VOTE YES! Kerry a paramedic and Unite rep says #voteYES! Ambulance workers deserve a decent pay rise. Your #NHSPay vote has been posted to you. Post your ballot paper back today. Missing ballot? Go to: https://t.co/wmlTwSfFOa https://t.co/xSVy1xprq0
“The Labour Party was founded by the trade unions and we expect Labour MPs to defend workers, by words and by actions. To instruct Labour MPs not to be on picket lines with workers speaks volumes.” @UniteSharon 1/2
Key Insights & Takeaways
The account frequently highlights labor disputes and political actions, emphasizing the role of unions in shaping policy. It uses hashtags and calls to action to mobilize support and encourage participation in strikes or votes. The content often includes direct calls for solidarity and political engagement, reflecting the union's activist stance.
Strengths
- + Established follower base of 103,018
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @unitetheunion reveals an growing Twitter presence with 103,018 followers. The account demonstrates a content-creator strategy, averaging 75.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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