IOM - UN Migration 🇺🇳
Official account of IOM | Promoting safe, regular and dignified migration since 1951 | Director General: @IOMchief
235,081
Followers
3,499
Following
37,539
Tweets
45.8
Avg Engagement
2,443
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UNmigration's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-10-27
- Verification:Yes
- Location:Ginevra, Svizzera
Data Summary
- Tweets Analyzed:3,201
- Avg Likes per Tweet:25.0
- Avg Retweets per Tweet:20.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,201 tweetsOn average, tweets receive 1,661 likes and 181 retweets, indicating moderate engagement. The account uses hashtags and links to drive interaction and awareness.
25.0
Avg Likes/Tweet
20.8
Avg Retweets/Tweet
80,145
Total Likes
66,548
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
14
Median Likes
9
Median Retweets
40
75th Percentile
5,078
Top Tweet
0.19
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
68.7%
Original
1.4%
Replies
29.3%
Retweets
0.6%
Quotes
0.0%
Threads
0.5%
With Media
70.1%
With Links
45.3%
With #Tags
41.9%
With @Mentions
20.5%
With Emojis
202
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
84.4%
Weekday Posts
15.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,201 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 938 retweets (29% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,201 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes policymakers, humanitarian workers, and the general public interested in migration issues. It also reaches out to those affected by migration crises and advocates for safe migration practices.
Average
Audience Quality
26.6%
Suspicion Index
26.5%
Low-Quality %
47
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.6%
Empty Bio
29.0%
<10 Tweets
18.9%
Mass Following (>2K)
0.0%
New (<90 days)
55.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.0%
No URL
18.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
64,121,245
Total Potential Reach
47
Median Follower Reach
224
75th Percentile Reach
7.2%
>1K followers
0.9%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
44.5%
Creators
22,257 accounts
26.5%
Consumers
13,266 accounts
29.0%
Dormant
14,477 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
512
Verified Followers
0.51% of total
9,260
Protected Accounts
9.17% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,432 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GretaThunberg | 5,813,653 | Activist | Climate activism, Environmentalism, Asperger's |
| @BBCAfrica | 3,874,573 | News Outlet | News, Africa, Updates |
| @AsserYassin | 3,332,521 | Actor | Movies, Production, Humanitarian |
| @teleSURtv | 2,096,097 | News Outlet | politics, news, Latin America |
| @RobertAlai | 1,860,081 | Politician | Tech, Politics, Auditing |
| @obyezeks | 1,447,771 | Activist | public good, serving, leading |
| @javerias | 1,338,725 | Journalist | Photography, Journalism, Child Labour |
| @CARE | 1,220,389 | Humanitarian | Women's empowerment, poverty alleviation, social justice |
| @Ania27El | 1,057,516 | Journalist | Reading, Freedom, Journalism |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
68,444
Followers With Bio
32,553
Followers Without Bio
67.77%
% With Bio
32.23%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,201 analyzed17,029
Combined Engagement
10,713
Total Likes
6,316
Total Retweets
3,406
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
40%
With @Mentions
60%
With Links
Topical Analysis:
Access to education and equal opportunities is the right of all women and girls in Afghanistan. We are committed to empowering them. #LetAfghanGirlsLearn https://t.co/wcTKWljOky
RT @IPCC_CH: The #IPCC released its latest #ClimateReport today, #ClimateChange 2022: Impacts, Adaptation & Vulnerability “The scientific…
It's been five years since hundreds of thousands of Rohingya people fled violence and persecution to seek safety in Cox’s Bazar, Bangladesh. Here are five things you should know. https://t.co/QMG278f5cY
No one can deny the benefits migration brings to societies. Here are 5️⃣ ways States can increase safe migration. #MigrantsDay #IMD22 https://t.co/TE3cjhgHBi
RT @WHO: Today is #WorldHealthDay! Environmental factors - including climate change - claim 13 million lives every year. Stop burning fossi…
Key Insights & Takeaways
The account emphasizes the importance of education and equal opportunities for women and girls in Afghanistan. It highlights the long-term impact of the Rohingya refugee crisis and the need for humanitarian support. It promotes safe migration through policy recommendations and awareness campaigns.
Strengths
- + Established follower base of 235,081
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UNmigration reveals an growing Twitter presence with 235,081 followers. The account demonstrates a content-creator strategy, averaging 45.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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