New Mexico Lobos

New Mexico Lobos

@UNMLOBOS

Official Twitter account of the University of New Mexico Lobos 🐺 #GoLobos

Albuquerque, NM https://linktr.ee/LoboAthletics Joined 2009-03-30 Date of Analysis: Dec 16, 2025

96,120

Followers

333

Following

24,472

Tweets

29.5

Avg Engagement

423

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @UNMLOBOS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-03-30
  • Verification:No
  • Location:Albuquerque, NM

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:17.3
  • Avg Retweets per Tweet:12.2
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,250 tweets

Each tweet typically receives around 790 likes and 200 retweets, indicating a highly engaged audience. The use of hashtags and links to stories enhances interaction and visibility.

17.3

Avg Likes/Tweet

12.2

Avg Retweets/Tweet

56,241

Total Likes

39,614

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

6

Median Retweets

26

75th Percentile

2,535

Top Tweet

0.31

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

23.5%

Original

3.7%

Replies

62.3%

Retweets

10.5%

Quotes

0.0%

Threads

0.3%

With Media

95.2%

With Links

70.8%

With #Tags

80.6%

With @Mentions

39.8%

With Emojis

164

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.16

Reply/Original Ratio

0.17

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

75.7%

Weekday Posts

24.3%

Weekend Posts

Top Hashtags

#golobos (2080) #wearenm (489) #win5 (95) #lobosgiveday (59) #everyonesalobo (37) #lobos4life (25) #tbt (25) #atthepeak (22) #triviatuesday (19) #makinghermark (17)

Most Mentioned

@unmlobowbb (329) @unmlobofb (324) @unmlobombb (301) @unmloboxctf (235) @unmlobowsoccer (210) @unmlobobaseball (209) @unmlobosb (187) @unmlobovb (146) @unmlobos (119) @thepitunm (100)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 764 (24%)
Replies 120 (4%)
Retweets 2,024 (62%)
Quote Tweets 342 (11%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2,024 retweets (62% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes sports fans, students, alumni, and local residents of Albuquerque. The content appeals to those interested in university activities and events.

Average

Audience Quality

25.6%

Suspicion Index

31.5%

Low-Quality %

34

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

37.2%

Empty Bio

35.9%

<10 Tweets

14.1%

Mass Following (>2K)

0.0%

New (<90 days)

44.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

79.9%

No URL

25.7%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

19,745,435

Total Potential Reach

34

Median Follower Reach

182

75th Percentile Reach

4.1%

>1K followers

0.5%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

38.7%

Creators

3,870 accounts

25.4%

Consumers

2,545 accounts

35.9%

Dormant

3,585 accounts

108

Verified Followers

1.08% of total

4.7%

Professional Bios

founder, dev, analyst, etc.

0.11

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Albuquerque, NM (583) New Mexico, USA (200) United States (90) Rio Rancho, NM (67) Santa Fe, NM (63) Houston, TX (50) El Paso, TX (48) New Mexico (45) Dallas, TX (39) Albuquerque, New Mexico (38)

108

Verified Followers

1.08% of total

651

Protected Accounts

6.51% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,721 Wrestler Wrestling, Motivation, Self-promotion
@NOH8Campaign 799,029 Activism equality, bullying, discrimination
@JonRothstein 350,374 Sports Journalist College Basketball, CBS Sports, Podcast
@williamtincup 250,137 HR Influencer HR, Technology, Recruiting
@Fashion_Tribune 211,310 Fashion Blogger Fashion, Style, Trends
@rebeccagrants 188,783 Sportscaster movies, TV, sports
@karothk256 154,976 - -
@RachelBitecofer 154,663 Political Scientist Politics, Data, Strategy
@travisa850 129,571 Cannabis Advocate Cannabis, GreenLove, Travel
@MacMallyMMA 128,267 MMA Fighter UFC, KarateCombat, Podcasts

Top Keywords in Follower Bios

gpa (800) high (738) school (673) lbs (516) class (506) co (502) football (386) coach (262) hs (260) love (254)

Top Hashtags in Follower Bios

#1 (37) #jucoproduct (25) #2 (21) #13 (19) #3 (16) #23 (15) #11 (15) #golobos (15) #4 (14) #10 (14)

6,277

Followers With Bio

3,723

Followers Without Bio

62.77%

% With Bio

37.23%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

7,082

Combined Engagement

5,030

Total Likes

2,052

Total Retweets

1,416

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

60%

With @Mentions

100%

With Links

Topical Analysis:

Sports University Life Community Engagement Event Promotion Campus News

Key Insights & Takeaways

The account frequently shares links to stories and events, encouraging user interaction. It leverages popular hashtags like #GoLobos to build community and brand identity. Collaborations with notable figures, such as Coach Pitino, generate significant attention and engagement.

Strengths

  • + Established follower base of 96,120
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @UNMLOBOS reveals an growing Twitter presence with 96,120 followers. The account demonstrates a content-creator strategy, averaging 29.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025