UN Office on Drugs & Crime
The United Nations Office on Drugs and Crime assists Governments and others to roll back threats caused by drugs, transnational organized crime and terrorism
213,033
Followers
1,292
Following
28,173
Tweets
28.2
Avg Engagement
2,154
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UNODC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-12-08
- Verification:Yes
- Location:Global
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:10.8
- Avg Retweets per Tweet:17.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsUNODC's tweets typically receive an average of 173 likes and 80 retweets, indicating moderate engagement. Verified accounts make up 0.6% of their followers, suggesting a mix of public and institutional interest.
10.8
Avg Likes/Tweet
17.4
Avg Retweets/Tweet
34,996
Total Likes
56,691
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
8
Median Retweets
27
75th Percentile
2,095
Top Tweet
0.13
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
52.7%
Original
6.8%
Replies
40.0%
Retweets
0.6%
Quotes
0.0%
Threads
0.3%
With Media
60.7%
With Links
72.6%
With #Tags
59.5%
With @Mentions
43.3%
With Emojis
226
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89.7%
Weekday Posts
10.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,298 retweets (40% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes governments, law enforcement, and international organizations. They also engage with the general public interested in global security and crime prevention.
Average
Audience Quality
26.8%
Suspicion Index
25.8%
Low-Quality %
40
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
33.6%
Empty Bio
27.9%
<10 Tweets
18.5%
Mass Following (>2K)
0.0%
New (<90 days)
58.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.0%
No URL
18.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
62,730,883
Total Potential Reach
40
Median Follower Reach
198
75th Percentile Reach
7.2%
>1K followers
1.0%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
48.2%
Creators
24,118 accounts
23.9%
Consumers
11,954 accounts
27.9%
Dormant
13,928 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
615
Verified Followers
0.61% of total
10,806
Protected Accounts
10.7% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,099,986 | Wrestler | Wrestling, Motivation, Self-promotion |
| @UNICEF | 9,328,579 | Charity | Mental health, conversation, stigma |
| @Refugees | 2,819,915 | Humanitarian | refugees, asylum-seekers, protection |
| @hinaparvezbutt | 2,499,703 | Politician | Politics, Leadership, Writing |
| @policiafederal | 2,352,975 | Law enforcement | law enforcement, security, investigations |
| @arsched | 2,147,313 | Journalist | Politics, Journalism, Media |
| @fadlizon | 1,831,153 | Politician | Politics, YouTube, Library |
| @deltanmd | 1,686,788 | Lawyer | Jesus, family, law |
| @DCI_Kenya | 1,495,222 | Law Enforcement | Crime, Investigations, Security |
| @VLADDO | 1,372,232 | Multifacético | Actualidad, columnista, caricaturista |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
69,728
Followers With Bio
31,271
Followers Without Bio
69.04%
% With Bio
30.96%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed6,501
Combined Engagement
0
Total Likes
6,501
Total Retweets
1,300
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
20%
With Links
Topical Analysis:
RT @antonioguterres: This #EarthDay, I urge everyone to raise your voices & demand that leaders make peace with nature. Let's all do our p…
RT @antonioguterres: We need peace, now more than ever. In 2023, let’s put peace at the heart of our words and actions. https://t.co/Ty1hj…
RT @antonioguterres: It’s time for nations to come together in solidarity, fully respecting all human rights and guaranteeing a safe space…
RT @antonioguterres: Droughts, heatwaves & floods have a devastating impact on food production. The unfolding global food crisis cannot be…
RT @antonioguterres: On Friday's International Day to End Violence Against Women, I call on governments to increase funding by 50% by 2026…
Key Insights & Takeaways
UNODC emphasizes the dual role of technology in enabling and combating human trafficking. They release comprehensive global reports, such as the UNODC Global Report on Cocaine 2023, highlighting rising cocaine supply and demand. They promote inclusivity in science, celebrating women and girls in STEM fields as agents of change.
Strengths
- + Established follower base of 213,033
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UNODC reveals an growing Twitter presence with 213,033 followers. The account demonstrates a content-creator strategy, averaging 28.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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