UN Women India

UN Women India

@unwomenindia

@UN_Women is the @UN entity for #genderequality & women's empowerment. #AbKoiBahanaNahi #16Days Follow our Country Rep, Susan Ferguson: @fergusonunwomen

New Delhi, India https://asiapacific.unwomen.org/en/countries/india Joined 2012-11-14 Date of Analysis: Dec 16, 2025

578,187

Followers

1,898

Following

16,748

Tweets

126.8

Avg Engagement

612

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @unwomenindia's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2012-11-14
  • Verification:Yes
  • Location:New Delhi, India

Data Summary

  • Tweets Analyzed:3,220
  • Avg Likes per Tweet:11.7
  • Avg Retweets per Tweet:115.1
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,220 tweets

The account maintains a moderate level of engagement with an average of 339 likes and 80 retweets per tweet. It leverages trending topics and hashtags to increase visibility and interaction.

11.7

Avg Likes/Tweet

115.1

Avg Retweets/Tweet

37,833

Total Likes

370,614

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

7

Median Retweets

35

75th Percentile

155,847

Top Tweet

0.22

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

43.0%

Original

13.2%

Replies

41.7%

Retweets

2.1%

Quotes

0.0%

Threads

0.3%

With Media

51.9%

With Links

69.4%

With #Tags

80.9%

With @Mentions

22.8%

With Emojis

194

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.31

Reply/Original Ratio

0.05

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

86.2%

Weekday Posts

13.8%

Weekend Posts

Top Hashtags

#generationequality (642) #covid19 (224) #weempowerasia (204) #secondchanceindia (131) #16days (128) #equalformore (109) #weps10 (103) #genderequality (98) #orangetheworld (70) #sceprogram (68)

Most Mentioned

@un_women (693) @unwomenasia (395) @unwomenindia (330) @satyamnishtha (260) @eu_commission (164) @uninindia (159) @ministrywcd (157) @fergusonunwomen (132) @sceprogram (125) @smritiirani (110)

Want This Report as PDF?

We're building PDF export for these analytics reports. Register your interest to get early access.

Register Interest

Content Strategy Analysis

Based on 3,220 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,386 (43%)
Replies 424 (13%)
Retweets 1,342 (42%)
Quote Tweets 68 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,342 retweets (42% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,220 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes individuals and organizations interested in gender equality, women's rights, and social justice. It also targets policymakers, activists, and the general public through its campaigns and hashtags.

Average

Audience Quality

29.2%

Suspicion Index

29.2%

Low-Quality %

13

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

32.8%

Empty Bio

37.8%

<10 Tweets

12.1%

Mass Following (>2K)

0.0%

New (<90 days)

67.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

86.8%

No URL

25.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

64,908,069

Total Potential Reach

13

Median Follower Reach

72

75th Percentile Reach

4.1%

>1K followers

0.6%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

37.7%

Creators

18,836 accounts

24.6%

Consumers

12,278 accounts

37.8%

Dormant

18,886 accounts

463

Verified Followers

0.93% of total

9.1%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (2,256) New Delhi, India (1,749) Mumbai, India (561) Hyderabad, India (422) Bengaluru, India (338) New Delhi (310) Kolkata, India (275) Pune, India (273) Jaipur, India (262) Uttar Pradesh, India (261)

933

Verified Followers

0.92% of total

9,092

Protected Accounts

9.0% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@ImRaina 20,942,111 Cricketer Cricket, Co-Founder, Care
@JohnCena 14,105,055 Wrestler Wrestling, Motivation, Self-promotion
@smritiirani 12,726,925 Politician Women's empowerment, Child welfare, Politics
@VasundharaBJP 4,927,814 Politician Politics, Rajasthan, BJP
@PearlThusi 3,478,003 Actress Actress, Netflix, Africa
@drharshvardhan 3,211,169 Politician Health, Science, Technology
@MissMalini 2,618,407 Blogger Bollywood, Fashion, Beauty
@K24Tv 2,567,930 Media News, Entertainment, Social Media
@_DigitalIndia 2,009,846 Government Technology, Innovation, Connectivity
@ItsPrachiDesai 1,415,339 Writer Travel, Adventure, Exploration

Top Keywords in Follower Bios

student (2,623) social (2,522) love (2,400) life (2,230) india (2,228) indian (2,032) women (1,349) world (1,301) human (1,226) lover (1,192)

Top Hashtags in Follower Bios

#sdgs (71) #indian (67) #india (65) #genderequality (57) #education (54) #humanrights (53) #student (44) #social (43) #women (39) #love (38)

62,029

Followers With Bio

38,970

Followers Without Bio

61.42%

% With Bio

38.58%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

Buy Follower Data

Export full follower list with profile details, bios, locations, and follower counts as CSV.

Buy Followers - from $15

Buy Tweet Data

Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.

Buy Tweets - from $15

Viral Tweets

Top 5 by likes+RTs from 3,220 analyzed

205,917

Combined Engagement

0

Total Likes

205,917

Total Retweets

41,183

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

0%

With Links

Topical Analysis:

Gender Equality Women's Empowerment Violence Against Women Social Justice Activism Global Partnerships

Key Insights & Takeaways

The account frequently uses hashtags like #GenerationEquality and #OrangeTheWorld to align with global movements. It partners with local leaders and governments to strengthen its impact on women's empowerment. It emphasizes the importance of ending violence against women through awareness campaigns and media engagement.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 578,187
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @unwomenindia reveals an well-established Twitter presence with 578,187 followers. The account demonstrates a content-creator strategy, averaging 126.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Need Programmatic Access?

We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.

Register Interest for API Access

About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025