Utah Basketball
Official Twitter of the University of Utah Men's Basketball team - The Runnin' Utes! #GoUtes #Pac12Hoops
58,954
Followers
499
Following
17,071
Tweets
45.9
Avg Engagement
406
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UtahMBB's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-06-19
- Verification:No
- Location:Jon M. Huntsman Center
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:35.8
- Avg Retweets per Tweet:10.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,243 tweetsThe account maintains a steady level of engagement with its followers, indicating a loyal and active fan base. The average likes and retweets per tweet suggest a strong connection between the team and its audience.
35.8
Avg Likes/Tweet
10.1
Avg Retweets/Tweet
116,147
Total Likes
32,721
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
16
Median Likes
2
Median Retweets
51
75th Percentile
1,717
Top Tweet
0.78
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
64.4%
Original
7.4%
Replies
21.1%
Retweets
7.1%
Quotes
0.0%
Threads
0.2%
With Media
91.5%
With Links
54.7%
With #Tags
60.2%
With @Mentions
63.4%
With Emojis
104
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.12
Reply/Original Ratio
0.34
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
68.4%
Weekday Posts
31.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 683 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of basketball fans, students, and alumni of the University of Utah. The account also attracts broader sports enthusiasts interested in Pac-12 basketball.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
42
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.1%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8,151,132
Total Potential Reach
42
Median Follower Reach
205
75th Percentile Reach
5.5%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
745
Protected Accounts
7.45% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @utahjazz | 1,274,470 | Sports Team | Basketball, Utah, TakeNote |
| @FCBayernUS | 800,028 | Sports Team | Soccer, Sports, Team |
| @CBBonFOX | 655,406 | Sports Commentator | College Hoops, FOX Sports, App |
| @TheAndyKatz | 486,107 | Sports Journalist | College basketball, March Madness, Sports analysis |
| @JonRothstein | 351,991 | Sports Journalist | College Basketball, CBS Sports, Podcast |
| @deporterepretel | 197,366 | Sports News | sports, national sports, international sports |
| @rebeccagrants | 188,121 | Sportscaster | movies, TV, sports |
| @WheelsUp | 180,563 | Aviation | private aviation, luxury travel, innovation |
| @gilliankemmerer | 133,608 | Sports Journalist | KHL, kdrama, archery |
| @Hoophall | 108,715 | Basketball | Basketball, HOF, Naismith |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,516
Followers With Bio
3,484
Followers Without Bio
65.16%
% With Bio
34.84%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed7,473
Combined Engagement
2,812
Total Likes
4,661
Total Retweets
1,495
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
HOW ‘BOUT THEM UTES⁉️ https://t.co/Es07Zh9S9e
RT @CollegeGameDay: Aaron Lowe and Ty Jordan were best friends, high school teammates and teammates at the University of Utah. Two tragedies ended their lives nine months to the day of each other, but not their bond. https://t.co/nN4iOAyQbY
Welcome to Salt Lake City, Coach Smith! 📰 >> https://t.co/27b2NcRo7t #GoUtes https://t.co/VG1jpYMRG8
RT @Lakers: Kuz was cookin' last night! https://t.co/vzDYIPTT40
RT @Hoophall: Wishing a Happy Birthday to the man who started it all. Happy Birthday Dr. James Naismith! 🎉🐐 #HOFBDays https://t.co/PhjygoUeAu
Key Insights & Takeaways
The account frequently shares celebratory and team-related content, which likely drives engagement. It uses hashtags like #GoUtes and #Pac12Hoops to foster community and brand identity. The inclusion of links to news articles and videos suggests a focus on providing valuable and up-to-date information.
Strengths
- + Established follower base of 58,954
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UtahMBB reveals an growing Twitter presence with 58,954 followers. The account demonstrates a content-creator strategy, averaging 45.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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