WAVE

WAVE

@wave3news

#WAVENews is the NBC affiliate in #Louisville. We are your station for breaking news, breaking weather and breaking investigations in #Kentucky & #Indiana.

Louisville, KY https://www.wave3.com/ Joined 2008-09-19 Date of Analysis: Dec 16, 2025

164,396

Followers

1,430

Following

268,466

Tweets

3.6

Avg Engagement

989

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @wave3news's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-09-19
  • Verification:Yes
  • Location:Louisville, KY

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:2.6
  • Avg Retweets per Tweet:1.0
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

Average likes and retweets suggest a moderate level of audience interaction, with content that resonates well with followers. The account effectively uses links to drive traffic to related stories and features.

2.6

Avg Likes/Tweet

1.0

Avg Retweets/Tweet

8,439

Total Likes

3,105

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

3

75th Percentile

879

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

93.7%

Original

0.1%

Replies

6.0%

Retweets

0.2%

Quotes

0.0%

Threads

0.4%

With Media

95.6%

With Links

3.4%

With #Tags

6.2%

With @Mentions

8.0%

With Emojis

117

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.0

Reply/Original Ratio

0.04

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

82.9%

Weekday Posts

17.1%

Weekend Posts

Top Hashtags

#waveweather (52) #wavenews (14) #wavewe (12) #wavethunder (10) #thunderoverlouisville (6) #louisville (6) #gocards (6) #marchmadness (5) #hokeywx (4) #update (3)

Most Mentioned

@tawanaandrew (48) @wave3weather (34) @wave3news (21) @sbautewave3 (16) @dustybakertv (15) @kendrickhaskins (12) @bgoodewave3 (11) @nataliawave3 (11) @louisvillewbb (10) @davidochoatv (8)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,044 (94%)
Replies 3 (0%)
Retweets 195 (6%)
Quote Tweets 8 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 195 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is likely residents of Kentucky and Indiana, interested in real-time news and weather updates. The account also attracts followers interested in investigative journalism and community stories.

Average

Audience Quality

33.9%

Suspicion Index

50.9%

Low-Quality %

4

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

59.1%

Empty Bio

53.6%

<10 Tweets

5.1%

Mass Following (>2K)

0.0%

New (<90 days)

63.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

92.0%

No URL

42.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

35,446,940

Total Potential Reach

4

Median Follower Reach

38

75th Percentile Reach

3.0%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

28.3%

Creators

14,164 accounts

18.1%

Consumers

9,059 accounts

53.6%

Dormant

26,777 accounts

156

Verified Followers

0.31% of total

3.9%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Louisville, KY (4,596) Kentucky, USA (1,963) United States (629) Kentucky (369) Indiana, USA (310) Louisville, Kentucky (198) Louisville (178) Elizabethtown, KY (177) New Albany, IN (174) Jeffersonville, IN (167)

187

Verified Followers

0.19% of total

6,945

Protected Accounts

6.88% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,909 Wrestler Wrestling, Motivation, Self-promotion
@6BillionPeople 2,033,241 - -
@KameronBennett 1,823,350 DJ Music, DJing, Booking
@funder 1,107,633 Journalist Politics, Journalism, Music
@NBCOlympics 1,082,042 Sports Media Olympics, Paralympics, Coverage
@PadmaLakshmi 807,546 TV Host Feminist, Mother, Immigrant
@TayeDiggs 646,824 Actor acting, chocolate, hosting
@AmyMcGrathKY 512,650 Politician Family, Marine, Kentucky
@WarrenWhitlock 478,558 Entrepreneur blockchain, AI, digitalmarketing
@djkingassassin 472,156 DJ Music, Club, Producer

Top Keywords in Follower Bios

love (2,891) life (1,895) mom (1,389) louisville (1,281) wife (1,133) music (1,076) sports (1,048) kentucky (1,017) family (1,012) mother (834)

Top Hashtags in Follower Bios

#bbn (193) #l1c4 (106) #gocards (74) #1 (63) #blm (56) #blacklivesmatter (50) #maga (49) #resist (47) #louisville (31) #election2016 (31)

32,120

Followers With Bio

68,878

Followers Without Bio

31.8%

% With Bio

68.2%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

1,594

Combined Engagement

1,167

Total Likes

427

Total Retweets

319

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

20%

With @Mentions

80%

With Links

Topical Analysis:

Breaking News Local Journalism Community Engagement Investigative Reporting Human Interest Stories

Key Insights & Takeaways

The account frequently shares content that highlights human interest stories and community impact, which likely drives engagement. It leverages partnerships and awards to add credibility and attract attention to its coverage. The use of multimedia links and storytelling elements enhances audience interaction and content sharing.

Strengths

  • + Established follower base of 164,396
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @wave3news reveals an growing Twitter presence with 164,396 followers. The account demonstrates a content-creator strategy, averaging 3.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025