Channel 3 News

Channel 3 News

@wcax

The region’s original news station. Vermont’s Own. WCAX Channel 3 – VT-NY-NH

Burlington, VT https://www.wcax.com/ Joined 2007-10-23 Date of Analysis: Dec 16, 2025

64,403

Followers

664

Following

158,155

Tweets

1.7

Avg Engagement

742

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @wcax's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2007-10-23
  • Verification:No
  • Location:Burlington, VT

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:1.5
  • Avg Retweets per Tweet:0.2
  • Followers Analyzed:9,998

Engagement Analysis

Based on 3,250 tweets

On average, tweets receive around 107 likes and 12 retweets, indicating moderate engagement. The account's content is likely shared by followers interested in current events and local news.

1.5

Avg Likes/Tweet

0.2

Avg Retweets/Tweet

4,730

Total Likes

682

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

2

75th Percentile

381

Top Tweet

0.03

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

99.2%

Original

0.6%

Replies

0.1%

Retweets

0.1%

Quotes

0.0%

Threads

0.2%

With Media

99.9%

With Links

55.4%

With #Tags

22.1%

With @Mentions

0.0%

With Emojis

120

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.01

Reply/Original Ratio

0.5

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

89.1%

Weekday Posts

10.9%

Weekend Posts

Top Hashtags

#vt (1461) #nh (219) #ny (212) #btv (199) #nek (34) #uvm (32) #adk (1) #bt (1)

Most Mentioned

@elissabordentv (68) @wcax_cutler (68) @melissacooneytv (61) @ikebendavid (56) @wcax_cat (52) @wcax_adam (50) @rmann_news (46) @wcax_darren (46) @katharinenews (44) @kevingaisstv (39)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,223 (99%)
Replies 21 (1%)
Retweets 4 (0%)
Quote Tweets 2 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 4 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 9,998 followers

The audience is likely residents of Vermont, New York, and New Hampshire, interested in local and regional news. They may include educators, community leaders, and individuals following state and national politics.

Below Average

Audience Quality

35.7%

Suspicion Index

54.2%

Low-Quality %

3

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

60.2%

Empty Bio

57.8%

<10 Tweets

7.3%

Mass Following (>2K)

0.0%

New (<90 days)

63.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

90.3%

No URL

48.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

18,883,685

Total Potential Reach

3

Median Follower Reach

36

75th Percentile Reach

3.2%

>1K followers

0.5%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

26.4%

Creators

2,637 accounts

15.8%

Consumers

1,581 accounts

57.8%

Dormant

5,780 accounts

59

Verified Followers

0.59% of total

4.7%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Vermont, USA (499) Vermont (178) Burlington, VT (159) United States (97) Plattsburgh, NY (28) Montpelier, VT (27) Boston, MA (27) Washington, DC (26) New York, USA (25) Burlington, Vermont (25)

60

Verified Followers

0.6% of total

824

Protected Accounts

8.24% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,074,989 Wrestler Wrestling, Motivation, Self-promotion
@zoecello 897,211 Cellist music, cello, charismatic
@JenniferJJacobs 367,586 Journalist Biden admin, Reporting, Iowa
@davenewworld_2 289,171 Reporter Racism, Reporting, Media
@KimMangone 249,557 Engineer Single Mom, USAF Vet, Engineer
@schadjoe 234,985 Sports Journalist Miami Dolphins, Journalist, Sports
@StevenTDennis 170,468 Journalist Politics, Journalism, Real Estate
@SufianSamarrai 139,661 Journalist Politics, Journalism, Opinion
@MattPutorti 119,886 Lawyer Politics, Law, Community
@WTEN 90,126 News Reporter News, Local, Leader

Top Keywords in Follower Bios

vermont (258) love (256) life (178) mom (164) vt (139) family (98) lover (97) husband (96) news (89) retired (87)

Top Hashtags in Follower Bios

#vermont (11) #blm (10) #resist (7) #vtpoli (6) #1 (6) #blacklivesmatter (5) #bitcoin (5) #btv (4) #voteblue (4) #vted (4)

3,983

Followers With Bio

6,017

Followers Without Bio

39.83%

% With Bio

60.17%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

974

Combined Engagement

882

Total Likes

92

Total Retweets

195

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

20%

With @Mentions

100%

With Links

Topical Analysis:

News Politics Community Education Regional Coverage

Key Insights & Takeaways

The account frequently covers local and state-level news, including political actions and community events. It shares links to detailed articles, suggesting a focus on in-depth reporting. The content often reflects regional issues, such as education and public policy.

Strengths

  • + Established follower base of 64,403
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @wcax reveals an growing Twitter presence with 64,403 followers. The account demonstrates a content-creator strategy, averaging 1.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025