The Weather Network
Canada's #1 source for weather forecasts, news and information ☀☔⚡❄ #ShareYourWeather videos and photos with us!
1,755,342
Followers
1,608
Following
149,358
Tweets
34.1
Avg Engagement
3,810
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @weathernetwork's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-01-05
- Verification:Yes
- Location:Canada
Data Summary
- Tweets Analyzed:3,239
- Avg Likes per Tweet:18.3
- Avg Retweets per Tweet:15.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,239 tweetsWeathernetwork's tweets receive a moderate to high level of engagement, with an average of 607 likes and 190 retweets per tweet. Their content is well-received and often shared by followers.
18.3
Avg Likes/Tweet
15.8
Avg Retweets/Tweet
59,113
Total Likes
51,236
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
11
Median Likes
7
Median Retweets
35
75th Percentile
3,562
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
60.5%
Original
7.6%
Replies
31.1%
Retweets
0.8%
Quotes
0.0%
Threads
3.0%
With Media
58.8%
With Links
54.4%
With #Tags
48.2%
With @Mentions
19.9%
With Emojis
151
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
83.3%
Weekday Posts
16.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,239 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,007 retweets (31% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,239 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is Canadian residents interested in weather forecasts and related news. They also engage with users who share weather-related photos and videos.
Below Average
Audience Quality
39.2%
Suspicion Index
63.9%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
73.1%
Empty Bio
64.6%
<10 Tweets
3.3%
Mass Following (>2K)
0.0%
New (<90 days)
69.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.2%
No URL
54.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
23,016,785
Total Potential Reach
2
Median Follower Reach
16
75th Percentile Reach
1.8%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
20.6%
Creators
10,317 accounts
14.8%
Consumers
7,398 accounts
64.6%
Dormant
32,285 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
335
Verified Followers
0.34% of total
7,767
Protected Accounts
7.77% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,399 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SinghLions | 1,335,217 | Restaurateur | Food, Travel, Influencer |
| @rawsalerts | 470,342 | - | - |
| @zammit_marc | 387,987 | Filmmaker | Film, Acting, Producing |
| @davenewworld_2 | 287,399 | Reporter | Racism, Reporting, Media |
| @GLlamazares | 279,825 | Médico | politics, medicine, activism |
| @Terenceshen | 277,987 | YouTuber | YouTube, politics, current events |
| @bsarwary | 248,103 | Journalist | Afghans, Journalism, Middlebury |
| @DavidSuzukiFDN | 157,926 | Environmental Activist | environment, nature, conservation |
| @PsychicHealerC | 144,194 | Psychic LifeCoach | Psychic, Mom, Writer |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
28,235
Followers With Bio
71,765
Followers Without Bio
28.23%
% With Bio
71.77%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,239 analyzed10,999
Combined Engagement
2,736
Total Likes
8,263
Total Retweets
2,200
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
Picture this: It's a beautiful winter afternoon in Canada. You're minding your own business while shovelling snow. Suddenly, a moose comes galloping towards you at full speed. 🇨🇦🤯 What do you do? #MeanwhileInCanada https://t.co/MVJaThUsuC
RT @NateTWN: This is the mascot of the Halifax Oyster Festival and I’m absolutely enthralled by it https://t.co/ZTCUzASSuk
RT @BuffaloBills: SO MUCH SNOW. 🥶🥶 #GoBills | #BillsMafia https://t.co/ThwcANSfaT
RT @Astro_Jeremy: Just announced – I am honoured to represent Canada as a member of #Artemis II on the first crewed test flight of the Orio…
RT @ChrisScottWx: Can’t say this strongly enough - this afternoon and evening will be one of the worst driving situations I’ve ever seen fo…
Key Insights & Takeaways
The account leverages user-generated content to enhance engagement and share unique weather experiences. They focus on storytelling through visuals, such as videos and photos, to make weather events more relatable. Their content often highlights rare or dramatic weather events, which helps maintain audience interest.
Strengths
- + Established follower base of 1,755,342
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @weathernetwork reveals an growing Twitter presence with 1,755,342 followers. The account demonstrates a content-creator strategy, averaging 34.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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