Welcome to Yorkshire

Welcome to Yorkshire

@Welcome2Yorks

A county of unrivalled beauty & diversity. Visit https://www.yorkshire.com/ to find places to visit https://www.yorkshire.com/places/ & things to do https://www.yorkshire.com/things-to-do

Yorkshire, UK https://www.yorkshire.com/ Joined 2009-02-05 Date of Analysis: Dec 16, 2025

272,654

Followers

2,103

Following

21,996

Tweets

41.1

Avg Engagement

1,013

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Welcome2Yorks's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-02-05
  • Verification:No
  • Location:Yorkshire, UK

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:30.8
  • Avg Retweets per Tweet:10.2
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account consistently receives a high number of likes and retweets, indicating strong audience interaction. It leverages events and collaborations to boost engagement and visibility.

30.8

Avg Likes/Tweet

10.2

Avg Retweets/Tweet

100,213

Total Likes

33,173

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

10

Median Likes

4

Median Retweets

30

75th Percentile

13,383

Top Tweet

0.15

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

57.0%

Original

20.9%

Replies

11.8%

Retweets

10.3%

Quotes

0.0%

Threads

3.3%

With Media

73.6%

With Links

57.6%

With #Tags

71.3%

With @Mentions

44.2%

With Emojis

203

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.37

Reply/Original Ratio

0.87

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

71.1%

Weekday Posts

28.9%

Weekend Posts

Top Hashtags

#walkshire (515) #yorkshire (144) #welcomebacktoyorkshire (105) #yorkshiretogether (82) #worldcupofyorkshire (79) #songforyorkshire (76) #lner (55) #adventcalendar (44) #wra2020 (44) #systories (42)

Most Mentioned

@yorkshire_dales (88) @visitleeds (77) @visitbradford (70) @welcome2yorks (67) @visityork (67) @jamesmason_78 (67) @yorkshirecancer (58) @northyorkmoors (57) @visiteastyorks (56) @discovercoast (54)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,852 (57%)
Replies 679 (21%)
Retweets 383 (12%)
Quote Tweets 335 (10%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 383 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes tourists and locals interested in Yorkshire's culture and attractions. The account also targets music enthusiasts due to its focus on local musical talent.

Average

Audience Quality

25.4%

Suspicion Index

35.9%

Low-Quality %

25

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

45.3%

Empty Bio

35.6%

<10 Tweets

9.1%

Mass Following (>2K)

0.0%

New (<90 days)

45.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

80.7%

No URL

26.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

26,794,300

Total Potential Reach

25

Median Follower Reach

168

75th Percentile Reach

6.9%

>1K followers

0.6%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

44.2%

Creators

22,111 accounts

20.1%

Consumers

10,066 accounts

35.6%

Dormant

17,823 accounts

99

Verified Followers

0.2% of total

7.1%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Leeds, England (1,970) United Kingdom (1,071) England, United Kingdom (991) York, England (825) Yorkshire and The Humber (623) Leeds (602) Sheffield, England (567) Yorkshire (520) Bradford, England (439) Huddersfield, England (355)

123

Verified Followers

0.12% of total

7,265

Protected Accounts

7.27% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@6BillionPeople 2,035,193 - -
@zlj517 1,985,631 Spokesman Geopolitics, Diplomacy, Communication
@chris_kammy 1,898,808 Football pundit Football, TV, Singing
@PleasureEllis 685,778 Entertainer Music, Transformation, Celebration
@TheMyanmarTimes 573,676 News Publisher News, Journalism, Myanmar
@timespolitics 490,637 News outlet News, Journalism, Subscription
@djkingassassin 474,266 DJ Music, Club, Producer
@GoogleExpertUK 260,652 SEO Expert SEO, Cruise, Art
@DaveZ_uk 246,925 - -
@fredsirieix1 244,163 Wine Ambassador Wine, Life, Learning

Top Keywords in Follower Bios

yorkshire (3,473) love (2,848) life (1,986) views (1,974) leeds (1,927) music (1,569) uk (1,299) family (1,283) mum (1,281) lover (1,164)

Top Hashtags in Follower Bios

#yorkshire (150) #lufc (124) #leeds (80) #bcafc (55) #mot (54) #york (47) #nhs (42) #sheffield (40) #fbpe (35) #travel (34)

41,482

Followers With Bio

58,518

Followers Without Bio

41.48%

% With Bio

58.52%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

28,161

Combined Engagement

22,091

Total Likes

6,070

Total Retweets

5,632

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

100%

With @Mentions

40%

With Links

Topical Analysis:

Tourism Local Culture Music Promotion
Welcome to Yorkshire
@Welcome2Yorks

Congratulations to @Louis_Tomlinson the winner of our Yorkshire music legends #WorldCupOfYorkshire 🏆 Could you be the next Yorkshire music legend? Enter our @LNER Song for Yorkshire competition and show us what you've got. 🎤 Find out more here: https://t.co/7YlWyqZrUu https:/

2020-10-04
Retweets: 2,173 Likes: 11,210 Engagement: 13,383
Welcome to Yorkshire
@Welcome2Yorks

Happy birthday to the winner of our #WorldCupofYorkshire Musical Talent Edition, @Louis_Tomlinson 🥳 If you fancy flexing your own musical talent and entering the @LNER #SongForYorkshire competition, there’s still plenty of time: https://t.co/E4nuRXOIK6 🎶 https://t.co/znJfhe7EUW

2020-12-24
Retweets: 467 Likes: 4,028 Engagement: 4,495
Welcome to Yorkshire
@Welcome2Yorks

Tie 1 of 1 Embrace (@embrace) vs Louis Tomlinson (@Louis_Tomlinson) #WorldCupOfYorkshire #LNER #SongForYorkshire

2020-10-04
Retweets: 838 Likes: 3,374 Engagement: 4,212
Welcome to Yorkshire
@Welcome2Yorks

@PaulHeatonSolo @Louis_Tomlinson Thank you for the mention @PaulHeatonSolo. Our competition has certainly caused a stir. We think you might have gained a whole new legion of fans with your comments. We've been blown away with the kindness &amp; positivity of @Louis_Tomlinson fa

2020-10-04
Retweets: 224 Likes: 3,479 Engagement: 3,703
Welcome to Yorkshire
@Welcome2Yorks

RT @BBCLookNorth: Our much loved friend and colleague Harry Gration died suddenly today. We are absolutely heartbroken to give you this new…

2022-06-25
Retweets: 2,368 Likes: 0 Engagement: 2,368

Key Insights & Takeaways

The account uses local celebrities like Louis Tomlinson to attract attention and increase engagement. It promotes tourism by highlighting places to visit and things to do in Yorkshire. Collaborations with platforms like Spotify help expand its reach and appeal to a broader audience.

Strengths

  • + Established follower base of 272,654
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Welcome2Yorks reveals an growing Twitter presence with 272,654 followers. The account demonstrates a content-creator strategy, averaging 41.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025