Wellcome
Supporting research to transform life, health and wellbeing. We’re taking on three urgent health challenges: mental health, climate change & infectious disease.
223,422
Followers
1,919
Following
30,179
Tweets
53.2
Avg Engagement
2,970
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @wellcometrust's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-31
- Verification:No
- Location:Global
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:18.8
- Avg Retweets per Tweet:34.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,244 tweetsThe account maintains a consistent level of engagement with an average of 617 likes and 275 retweets per tweet. The content often sparks discussion, particularly around global health equity and vaccine distribution.
18.8
Avg Likes/Tweet
34.4
Avg Retweets/Tweet
61,099
Total Likes
111,640
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
6
Median Retweets
34
75th Percentile
27,352
Top Tweet
0.24
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
49.1%
Original
31.4%
Replies
16.4%
Retweets
3.1%
Quotes
0.0%
Threads
1.3%
With Media
66.8%
With Links
31.2%
With #Tags
41.0%
With @Mentions
41.8%
With Emojis
188
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.64
Reply/Original Ratio
0.19
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
91.0%
Weekday Posts
9.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 533 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely composed of researchers, healthcare professionals, policymakers, and socially conscious individuals interested in global health. They are engaged with content that highlights equity, science, and public health challenges.
Good
Audience Quality
16.3%
Suspicion Index
15.6%
Low-Quality %
163
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
21.7%
Empty Bio
14.7%
<10 Tweets
19.0%
Mass Following (>2K)
0.0%
New (<90 days)
27.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
70.2%
No URL
9.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
91,310,891
Total Potential Reach
163
Median Follower Reach
567
75th Percentile Reach
15.8%
>1K followers
1.4%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
66.2%
Creators
33,104 accounts
19.1%
Consumers
9,534 accounts
14.7%
Dormant
7,362 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
582
Verified Followers
0.58% of total
9,436
Protected Accounts
9.34% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BillGates | 62,524,747 | Philanthropist | Philanthropy, Learning, Technology |
| @JohnCena | 14,100,298 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GretaThunberg | 5,815,709 | Activist | Climate activism, Environmentalism, Asperger's |
| @wef | 4,349,839 | Economics | Economy, Cooperation, Globalization |
| @radioleary | 2,657,077 | - | - |
| @melindagates | 2,531,775 | Philanthropist | Philanthropy, Women's Rights, Business |
| @EU_Commission | 1,814,255 | Government | - |
| @Elif_Safak | 1,652,005 | Author | Storytelling, Feminism, Human Rights |
| @ONECampaign | 1,511,905 | Activist | Global movement, End poverty, Prevent disease |
| @n_izzah | 1,407,083 | Politician | Politics, Motherhood, Lifetime |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
79,958
Followers With Bio
21,037
Followers Without Bio
79.17%
% With Bio
20.83%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed50,574
Combined Engagement
0
Total Likes
50,574
Total Retweets
10,115
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
0%
With Links
Topical Analysis:
RT @Craig_A_Spencer: Your 'the pandemic isn't over' reminder: Globally more people died of Covid-19 in the first half of 2021 than in all…
RT @GretaThunberg: "The science is unequivocal; a global increase of 1.5C above the pre-industrial average and the continued loss of biodiv…
RT @ashishkjha: Today, I'm thankful for the South African scientists Who are working on the Nu variant with great expertise, speed, and t…
RT @ashishkjha: Vaccinated people are far far far less likely to spread the virus than unvaccinated people Like way less likely A lot les…
RT @selenagomez: Pleased @POTUS & @VP are joining me for #VaxLive and that America will share 60M vaccines with countries in need. @BorisJo…
Key Insights & Takeaways
The account frequently highlights global health inequities and calls for action on vaccine distribution. It emphasizes the moral and ethical implications of health disparities worldwide. It uses Twitter to amplify its mission and engage with a broad audience on critical health issues.
Strengths
- + Established follower base of 223,422
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @wellcometrust reveals an growing Twitter presence with 223,422 followers. The account demonstrates a content-creator strategy, averaging 53.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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