News 5 Cleveland

News 5 Cleveland

@WEWS

News 5 is Northeast Ohio’s most award-winning television station. We Follow Through for you. Email: [email protected]. Sign up for our newsletter: https://www.news5cleveland.com/wews-what-happened-now-newsletter/how-to-subscribe-to-the-what-happened-now-email-newsletter-from-news-5s-joe-donatelli

Cleveland, Ohio https://www.news5cleveland.com/ Joined 2008-10-07 Date of Analysis: Dec 16, 2025

132,221

Followers

3,549

Following

262,264

Tweets

9.1

Avg Engagement

1,597

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @WEWS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-10-07
  • Verification:Yes
  • Location:Cleveland, Ohio

Data Summary

  • Tweets Analyzed:3,242
  • Avg Likes per Tweet:4.2
  • Avg Retweets per Tweet:4.9
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,242 tweets

The account has an average of 336 likes and 84 retweets per tweet, indicating moderate engagement. The verified status is low, suggesting a mix of personal and organizational followers.

4.2

Avg Likes/Tweet

4.9

Avg Retweets/Tweet

13,676

Total Likes

15,973

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

1

Median Retweets

6

75th Percentile

949

Top Tweet

0.07

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

61.6%

Original

0.8%

Replies

37.0%

Retweets

0.6%

Quotes

0.0%

Threads

0.8%

With Media

74.4%

With Links

10.8%

With #Tags

42.2%

With @Mentions

2.6%

With Emojis

116

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.01

Reply/Original Ratio

0.02

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

82.8%

Weekday Posts

17.2%

Weekend Posts

Top Hashtags

#browns (193) #cavs (36) #ohwx (19) #eastpalestine (16) #guardians (15) #cleveland (7) #eastpalestineoh (6) #fortheland (5) #newsliteracyweek (5) #jaylandwalker (3)

Most Mentioned

@camijustice (288) @morgantrau (181) @wews (167) @mikeholdennews (117) @katiemcgrawx (115) @trentmweather (86) @asmithteutsch (45) @psakalwx (40) @joedonatelli (39) @clairegeary7 (34)

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Content Strategy Analysis

Based on 3,242 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,996 (62%)
Replies 26 (1%)
Retweets 1,201 (37%)
Quote Tweets 19 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,201 retweets (37% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,242 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is residents of Northeast Ohio, particularly those interested in local news and community issues. The account also attracts individuals seeking real-time updates on significant events.

Average

Audience Quality

30.9%

Suspicion Index

43.8%

Low-Quality %

9

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

54.1%

Empty Bio

43.9%

<10 Tweets

7.4%

Mass Following (>2K)

0.0%

New (<90 days)

60.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.6%

No URL

33.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

36,448,016

Total Potential Reach

9

Median Follower Reach

67

75th Percentile Reach

3.9%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

36.0%

Creators

18,005 accounts

20.0%

Consumers

10,023 accounts

43.9%

Dormant

21,972 accounts

238

Verified Followers

0.48% of total

4.8%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Cleveland, OH (3,565) Ohio, USA (1,851) United States (707) Ohio (519) Akron, OH (503) Cleveland, Ohio (426) Cleveland (261) Columbus, OH (214) Lakewood, OH (151) USA (111)

358

Verified Followers

0.35% of total

11,670

Protected Accounts

11.56% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,645 Wrestler Wrestling, Motivation, Self-promotion
@Ginger_Zee 2,268,469 Meteorologist Weather, Climate, Author
@6BillionPeople 2,033,145 - -
@Browns 1,589,723 Sports Team Football, Cleveland, Sports
@soledadobrien 1,317,925 Journalist working, mom, journalist
@ABC7 1,253,580 News Reporter News, Southern California, #abc7eyewitness
@LILBTHEBASEDGOD 1,247,176 Rapper Music, Writing, Film
@funder 1,107,756 Journalist Politics, Journalism, Music
@CSuiteConfess 1,001,424 Executive Coach #MeToo, Executives, Navigating
@ZachBoychuk 828,639 Hockey Player Hockey, Meme/NFT Trading, Ethereum

Top Keywords in Follower Bios

love (3,384) cleveland (3,092) ohio (2,480) life (2,372) sports (1,914) mom (1,627) music (1,297) wife (1,203) family (1,160) news (1,157)

Top Hashtags in Follower Bios

#browns (209) #cle (160) #cleveland (142) #cavs (95) #1 (83) #ohio (75) #blm (72) #resist (70) #maga (65) #letemknow (63)

43,404

Followers With Bio

57,589

Followers Without Bio

42.98%

% With Bio

57.02%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,242 analyzed

3,879

Combined Engagement

1,630

Total Likes

2,249

Total Retweets

776

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

40%

With @Mentions

60%

With Links

Topical Analysis:

Local News Community Issues Public Safety Education Environmental Concerns

Key Insights & Takeaways

The account frequently highlights local community issues and social challenges. It shares updates on critical events such as chemical releases and public safety concerns. The use of emojis and direct links suggests an effort to engage and inform the audience effectively.

Strengths

  • + Established follower base of 132,221
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @WEWS reveals an growing Twitter presence with 132,221 followers. The account demonstrates a content-creator strategy, averaging 9.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025