World Meteorological Organization

World Meteorological Organization

@WMO

News from the World Meteorological Organization and WMO Members.

Geneva, Switzerland https://wmo.int/ Joined 2010-02-10 Date of Analysis: Dec 16, 2025

195,208

Followers

1,061

Following

18,144

Tweets

211.2

Avg Engagement

3,372

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @WMO's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-02-10
  • Verification:Yes
  • Location:Geneva, Switzerland

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:54.3
  • Avg Retweets per Tweet:156.8
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account consistently receives high average likes and retweets, indicating strong public interest in climate-related content. Engagement is driven by breaking news and data from the WMO and its member states.

54.3

Avg Likes/Tweet

156.8

Avg Retweets/Tweet

176,591

Total Likes

509,657

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

21

Median Likes

28

Median Retweets

137

75th Percentile

92,181

Top Tweet

1.08

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

49.0%

Original

5.5%

Replies

34.7%

Retweets

10.8%

Quotes

0.0%

Threads

3.0%

With Media

98.1%

With Links

81.4%

With #Tags

64.8%

With @Mentions

19.7%

With Emojis

247

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.11

Reply/Original Ratio

0.31

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

96.1%

Weekday Posts

3.9%

Weekend Posts

Top Hashtags

#climatechange (621) #climateaction (434) #covid19 (199) #cop26 (182) #stateofclimate (102) #climate (96) #arctic (89) #water (79) #worldmetday (67) #ipcc (64)

Most Mentioned

@wmo (262) @copernicusecmwf (130) @antonioguterres (124) @noaa (106) @ipcc_ch (99) @nhc_atlantic (92) @unfccc (77) @un (75) @metoffice (75) @unep (70)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,594 (49%)
Replies 178 (5%)
Retweets 1,128 (35%)
Quote Tweets 350 (11%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,128 retweets (35% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes climate scientists, weather enthusiasts, and the general public interested in climate change and extreme weather. It also reaches policymakers and media outlets due to its authoritative nature.

Average

Audience Quality

24.9%

Suspicion Index

26.3%

Low-Quality %

44

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

35.0%

Empty Bio

25.6%

<10 Tweets

16.5%

Mass Following (>2K)

0.0%

New (<90 days)

53.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

82.2%

No URL

17.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

73,471,612

Total Potential Reach

44

Median Follower Reach

219

75th Percentile Reach

8.4%

>1K followers

1.2%

>10K followers

0.3%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

54.5%

Creators

27,241 accounts

19.9%

Consumers

9,936 accounts

25.6%

Dormant

12,823 accounts

392

Verified Followers

0.78% of total

10.4%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (365) Nairobi, Kenya (228) London, England (183) New Delhi, India (178) London (128) United States (128) Pakistan (122) Earth (120) Paris, France (108) United Kingdom (104)

686

Verified Followers

0.68% of total

12,278

Protected Accounts

12.16% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,491 Wrestler Wrestling, Motivation, Self-promotion
@weatherchannel 4,430,941 Meteorologist Weather, Forecasts, Alerts
@CNNChile 4,034,678 News Outlet News, Chile, Beyond
@NASAEarth 3,665,305 Space Research Space, Earth, Lives
@mikeseidel 2,479,291 Meteorologist Weather, Channel, Meteorology
@GaelGarciaB 2,447,812 Actor Pachanga, Banda, Pesero
@ICRC 2,294,572 Humanitarian Humanitarian, Conflict, Protection
@Kitti3Miti 1,952,342 Reporter Reporter, TV host, LFC
@esa 1,642,218 Space Agency Space, European, Activities
@KenyaRedCross 1,362,001 Humanitarian Emergency response, Humanitarian aid, Disaster relief

Top Keywords in Follower Bios

climate (3,607) student (1,989) science (1,831) love (1,773) life (1,673) change (1,649) views (1,614) phd (1,534) world (1,392) environmental (1,293)

Top Hashtags in Follower Bios

#climatechange (281) #climate (189) #sustainability (136) #climateaction (125) #sdgs (117) #environment (90) #blm (82) #climatecrisis (78) #nature (74) #water (69)

68,116

Followers With Bio

32,880

Followers Without Bio

67.44%

% With Bio

32.56%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

151,524

Combined Engagement

10,146

Total Likes

141,378

Total Retweets

30,305

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

80%

With @Mentions

80%

With Links

Topical Analysis:

Climate Change Extreme Weather Scientific Reporting Global Warming Wmo Updates Ipcc Reports Temperature Records

Key Insights & Takeaways

The account frequently highlights extreme weather events and their connection to climate change. It emphasizes the urgency of climate action based on reports from the IPCC and other scientific bodies. It uses verified data and real-time updates to build credibility and trust with its audience.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 195,208
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @WMO reveals an well-established Twitter presence with 195,208 followers. The account demonstrates a content-creator strategy, averaging 211.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025