Scott Harbaugh
⛅️ WPXI Weather ☀️ WPXIScott on Instagram Youtube Snapchat TikTok ⚡️ Pittsburgher ❄️ Legalese: Pictures sent to me can be used on TV-Web-Social ☔️
51,738
Followers
35,148
Following
161,318
Tweets
13.2
Avg Engagement
438
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @WPXIScott's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-06-28
- Verification:No
- Location:WPXI TV - Pittsburgh
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:5.5
- Avg Retweets per Tweet:7.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,246 tweetsHis tweets typically receive moderate engagement, with an average of 297 likes and 49 retweets. The content often includes links to other platforms, suggesting a multi-channel strategy.
5.5
Avg Likes/Tweet
7.7
Avg Retweets/Tweet
17,821
Total Likes
24,929
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
6
75th Percentile
7,119
Top Tweet
0.25
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
49.3%
Original
27.6%
Replies
21.2%
Retweets
1.8%
Quotes
0.0%
Threads
0.4%
With Media
69.9%
With Links
32.2%
With #Tags
52.7%
With @Mentions
4.5%
With Emojis
169
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.56
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.7%
Weekday Posts
11.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 689 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis followers are likely local Pittsburgh residents interested in weather, news, and community updates. The audience also includes people who follow his personal and family-oriented content.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
39
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.8%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
23,408,406
Total Potential Reach
39
Median Follower Reach
171
75th Percentile Reach
6.5%
>1K followers
0.9%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,402
Protected Accounts
14.02% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,098 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ZachBoychuk | 823,786 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @KevinandTrevor | 693,265 | - | - |
| @Reflog_18 | 554,273 | - | - |
| @_BigBen7 | 392,608 | Quarterback | Football, Steelers, Official Website |
| @conquerer1 | 235,191 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @shomaristone | 230,375 | Reporter | News, Emmy Awards, Journalism |
| @SteveHofstetter | 223,411 | - | - |
| @EdLatimore | 208,140 | Writer | Boxing, Writing, Physics |
| @woodypaige | 175,386 | Columnist | Sports, Denver, Columnist |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,874
Followers With Bio
4,126
Followers Without Bio
58.74%
% With Bio
41.26%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed18,238
Combined Engagement
0
Total Likes
18,238
Total Retweets
3,648
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @JordanHallWX: First Light of Rolling Fork Mississippi after a Violent #Tornado last night. #mswx @SevereStudios @MyRadarWX https://t.co/NG0YcI3TQn
RT @IntelPointAlert: BREAKING: Wind chill reaches -104° F on Mount Washington in New Hampshire, becoming the coldest ever recorded in the United States https://t.co/LhDvbd5NSG
RT @JeromeBettis36: Words can’t begin to describe the pain I am feeling. Franco will always be a brother, mentor and my definition of greatness. He was a legend on the field and the personification of excellence off of the field– A true class act to look up to and aspire to be li
RT @JeromeBettis36: A promise made, a promise kept. 28 years after leaving @NotreDame, I’ve completed my degree from the Mendoza School of Business. I hope my journey serves as reminder that education is the true equalizer in life and it is never too late to start. https://t.co/
RT @FrannyWX: STRONG TORNADO. KEOTA GET UNDERGROUND. #iawx #wxtwitter https://t.co/vTJygGXV6u
Key Insights & Takeaways
He uses personal stories to humanize his role as a weathercaster, which helps build trust and connection with his audience. His content often includes urgent weather alerts, showing his commitment to public safety and community awareness. He maintains a consistent presence across multiple platforms, which helps expand his reach and engagement.
Strengths
- + Established follower base of 51,738
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @WPXIScott reveals an growing Twitter presence with 51,738 followers. The account demonstrates a content-creator strategy, averaging 13.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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